Bruce Rinehart


NetMkr (startup) - professional capacity networking platform, Founder (May '14 – present)
• Networking software for nonprofits and social ventures
• Javascript deep dive – d3.js
• CiviCRM - Wordpress plugin development

UC Berkeley, School of Information Lecturer (Summer Session 2015, 2014, 2012)
Introduction to High Level Programming: Python, INFO 155
Foundations of New Media, INFO 146

Startups and Projects (June '09 – May '14)
• CTO/technical partner for startups in streaming media and online learning
• Writer/creator of off-grid camping blog,
• Produced photography and photo books
• Cognitive linguistics and metaphor research: finding a 'finger print' to speech acts
• Developed an iOS photo app prototype for nonprofit The Living New Deal

Forward Financial Media, LLC., Co-Founder financial media producer (Nov. '06 – May '14)
• Designed, prototyped, and deployed UX including a financial advisor listings.
• Wrote and edited content in collaboration with small group of writers
• Developed financial linguistic index prototype
• Established marketing relationships with leaders in the Sustainable, Responsible Investing (SRI) Industry

UC Berkeley, School of Information, MIMS R&D (Fall '04 - Spring '06)
• Wireless picture sharing research in 2004!
• Studied cognitive linguistics and conceptual metaphor with George Lakoff
• UC Graduate Assembly Representative (Finance Cmmt, Funding Cmmt, Diversity Cmmt.)
• MIMS Project: The Language of Creativity: How language creation drives innovation in software development teams

Garage Cinema Research (GCR), UCBerkeley, General Manager - wireless media research group (Aug. '03 - Aug. '05)
• Managed 30 person media research group studying wireless photo sharing
• Project managed the development of a client/server application for photo sharing study
• Acquired and deployed 60 Nokia 7610 smart phones for nine month media sharing study
• Produced award winning video about research (ACM Multimedia '05 Best Video Demonstration)

Startups – 1998 - 2004
Mozquito Technologies, Technical Evangelist - German XML tools producer (2001)
• B-tree Business Development, Founder - A web tech incubator helping startups (2000)
• Xoom Inc., Senior Product Manager - Top 20 website providing free web (1999)
• Tomorrow Factory, Co-Founder – A business objects developer (1998)

Consulting – 1998 - 2004
• Flora and Fauna International - developed PHP-based member site for tonewood conservation nonprofit - (2004)
• DHAP/Toyota – Initial architectural inspection and system analysis on multi-year dollar development contract (2001, 2003)
• SGI - Executive Producer of community website dev for new Pentium-based visual workstation business (1998, 1999)
- Advised SGI executive team on development strategy and $40mil tech dev contract with multiple vendors
• Infoseek - Increased efficiency of ad sales by developing visual database tools (1998)

C|NET, Snap! Online, Technical Producer -,, (Jan '97 - Feb '98)
• Led development of the first instant publishing CMS at CNET
• Led beta test for a bug-free launch of, future Top 20 website!
• Led team to 1500% increase in production efficiency of directory content staff

eLine Productions, Co-Founder/General Manager – Web development firm (May '94 - January '97)
• Founded company with two co-founders for ad revenue partnership with SF Bay Guardian
• Deployed free, dial-up, web-based Internet email and online community for SF Bay Guardian in 1995
• Led client relationships with CBS Marketplace, ATT, Fair Isaac, and future merger partner
• Doubled revenue on annual basis

1990: BS Psychology, Northern Arizona University, Business Administration minor, cum laude
• 2006: Masters in Information Management and Systems (MIMS) School of Information Management and Systems, UCBerkeley

• AIDS Walk SF, canvassing, registration, volunteer (1990, 1991, 1992)
• Glide Memorial Church, Computers and You, co-developed and taught Introduction to the Internet class (1994, 1996)
Web production and consulting for dozens of nonprofits (1994 - present)
• San Francisco public access TV producer, Haight Free TV, half-hour street interview show once a month, (2003 – 2006)
• Videographer and producer of dozens of interviews and documentary coverage of nonprofits (2003 - 2008)

• Music performance: guitar, flute, keyboards, and blues harmonica in bands in San Francisco (bluegrass, blues, jazz funk, rock) (1990 - present)
• Photography: landscape and event photographer (2003 - present)

References Available Upon Request

resume available at
last updated May 29, 2017